Coffee farms on green slopes

Our story.

Freshly roasted specialty coffee from Stockholm. Care at every step, from the grower to your cup.

How it began.

We wanted to change how people see coffee. For many, coffee is a habit. For us it is a morning ritual, something we drink almost every day. We think coffee deserves more care, and Lux Coffee is our way of showing it.

Hands holding freshly picked red coffee cherries
Freshly picked coffee cherries. This is where every cup begins.

Luxury is care.

For us, luxury is not about surface. Quality is the standard, not marketing. You should notice it from the first aroma when you open the bag to the last sip.

We want you to feel that someone has cared. Because we have.

Coffee being brewed by hand through a black dripper

Timeline.

  1. 01.

    Autumn 2024. The idea.

    Coffee is drunk every day but rarely gets the care it deserves. That is where Lux Coffee was born.

  2. 02.

    Spring 2025. The first bags.

    Production got going. From day one roasted to order, never from a warehouse.

  3. 03.

    Summer 2025. The young people.

    We began our partnership with young people who got the chance to grow by selling Lux Coffee.

  4. 04.

    Spring 2026. Project coffees.

    Women’s Rights Coffee and Coffee Kids of Guatemala. Two coffees where every bag also stands for something.

  5. 05.

    Autumn 2026. The Coffee Box.

    Four single origin coffees in one box. In our view, the best way to experience coffee. A taste of coffee from every corner of the world, every month.

  6. 06.

    Onwards. The next chapter.

    We have only just begun. The goal is the same as on day one: that more people discover how good coffee can be, and that every cup does a little good along the way.

Roastery and sourcing.

Roasted to order in Stockholm.

The coffee is roasted in small batches in Stockholm, only once you have ordered. Within 48 hours it leaves the roastery, in a recyclable bag. Everything is single origin and scores over 80 points on the SCA scale.

A grower with a basket of freshly picked coffee cherries

We buy from small-scale producers and family farms and build long-term relationships with the people behind the bean. The coffee is grown without chemicals or artificial fertilisers, in shade and at the right altitude. We pay prices well above the world market price and require traceability and decent working conditions at every step.

A woman with a basket of freshly picked coffee cherries

Coffee that builds dreams.

A bridge between ambition and reality.

Young people sell Lux coffee as a way into working life. Along the way they learn sales and communication.

A cup of coffee next to a small parcel on a bed

Know a young person looking for work?

Apply by email