Our vision.
Luxury is not surface. It is care, at every step and in every cup.
Why Lux exists.
Coffee that tastes good, feels good and stands for something. It should not be so hard to find.
Quality is a feeling.
Lux was born from a simple question: why is it so hard to find really good coffee? The answer became a different way of looking at luxury. Not gold and glitter, but care. Quality is our standard, not marketing.
You should notice it from the first aroma in the bag to the last sip. We want you to feel that someone has cared. Because we have.
Our promise.
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01.
Always freshly roasted.
The coffee is roasted in small batches, to order in Stockholm, just before it ships. Never warehouse coffee.
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02.
Always the best beans.
From selected farms where flavour and craft come first. Organic specialty coffee, single origin.
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03.
Always with care.
With people and the planet in mind. Long-term relationships across the whole chain, from the grower to recycling.
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Our stance.
Not by shouting the loudest.
We want to change how people see coffee. Not by being heard the most, but by delivering better: quietly, consistently and with integrity.
Coffee is an everyday ritual, and it deserves the same care as an art form. That is why we let the coffee speak instead of big words. The same precision in every bag, cup after cup, year after year.
Ethics, ecology and fairness.
The person behind the bean.
A cup of coffee is never better than the conditions it is grown under. That is why our vision begins long before the beans reach Stockholm, with the people and the land where the coffee grows.
Relationships first.
We buy from small-scale producers and family farms. We want to see the person behind the bean and build relationships that last.
Grown with care.
The coffee is grown without chemicals or artificial fertilisers, in shade and at the right altitude.
Dignity at every step.
We pay prices well above the world market price and require traceability and decent working conditions all the way.
Coffee subscription.
Care, delivered to you.
Freshly roasted specialty coffee through your letterbox, every other week or every month. Choose the coffee, grind and interval. Pause, switch or cancel whenever you like.
Everything we stand for, in a bag that ships within 48 hours of roasting.
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